LINKEDIN TIPS & TRICKS FOR COACHES & CONSULTANTS
~ How to maximize the use of your LinkedIn profile ~
3 Step Process
-
Understand your target audience
-
Optimize your LinkedIn profile
-
Content is King, Engagement is Queen
STEP 1: UNDERSTAND YOUR TARGET AUDIENCE
Define your Objectives clearly
What do you want to achieve?
-
Generate leads from LinkedIn for your business
-
Build a personal brand
-
Get a new job
1. Generate leads from LinkedIn
-
Who do you help?
-
What do you help them achieve?
-
How do you do that?
Example
-
Who – Real Estate Brands
-
What – Get more bookings
-
How – Facebook Ads
2. Build a Personal Brand
-
Who are you?
-
Who could benefit from you?
Example
-
Who are you – Digital Marketer
-
Who could you benefit – Fellow digital marketers & new founders / business owners
3. Get a New Job from LinkedIn
-
What do you do?
-
What are your dream companies?
-
Who could get you a job or an interview?
Example
-
What do you do – Digital Marketing
-
What are your dream companies – Lazada, Grab, Line
-
Who could get you a job or an interview – HR, People at the company
TASK:
-
WHAT IS YOUR OBJECTIVE
-
DEFINE YOUR TARGET AUDIENCE
Clean Up your LinkedIn Profile
-
Analyze, who is in your connections?
-
Compare it to your Target Audience
-
Remove everyone else who is irrelevant and not your Target Audience defined
Example:
Your Target Audience is Start Up Founders but your connections are Software Developers.
>> Remove all Software Developers
Connect with your Target Audience
How to find correct Target Audience?
-
Use the “Search” feature
-
Groups
-
Other People’s Network
TASK:
-
REMOVE ALL IRRELEVANT CONNECTIONS
-
USE SIMPLE LINKEDIN SEARCH TO FIND YOUR TARGET AUDIENCE
-
SEND INVITES TO RELEVANT PEOPLE WITH PERSONALIZED MESSAGE
STEP 2: OPTIMIZE YOUR LINKEDIN PROFILE
3 factors to optimize your profile for
-
Searchable
-
Name
-
Title
-
Location
-
Past Experience
-
Description
-
Endorsements
-
Shared Connections
2. Clickable
-
Professional Headshot
-
Clear Title: Re-enforces what the user is looking for
-
Location
3. Approachable
-
Skills
-
Endorsements
-
Recommendations
TASK:
-
COVER PICTURE
-
PROFILE PHOTO
-
WHO ARE YOU & WHAT YOU DO
-
LIST THE SERVICES THAT YOU PROVIDE
STEP 3: CONTENT IS KING, ENGAGEMENT IS QUEEN
Why you should create CONTENT ON LINKEDIN
>> You get engagement from Followers and their followers
2 types of creating content
-
For your own profile
-
For others profile (engage with your target audience content)
-
Like
-
Comment
-
Type of content that does well on LinkedIn
-
Stories
-
Case Studies
-
Trend Jacking
-
Voice your opinion
The perfect LinkedIn Post
-
The Hook
-
The Story
-
End with a Call To Action
Quick Tips
-
Avoid bulky long paragraphs
-
Break the post into small lines
-
Make it mobile phone friendly
-
Keep it simple so everyone can understand
-
Be yourself
TASK:
-
PICK A TOPIC AND APPLY THE PERFECT POST FORMULA
-
STORIES
-
CASE STUDIES
-
TREND JACKING
-
VOICE YOUR OPINION
-
EXTRA TIPS: HOW TO REACH OUT
Three factors to work on
-
Personalization
-
Something in common
-
Where you found them or met them
-
Talk about content
-
2. Follow ups
-
A simple “Thank You for connecting”
3. Multi Touchpoint
-
Connect
-
Follow
-
Endorse
-
Like
-
Comment
TASK: EXECUTE!!