5 Step Process

1. Understand your target audience

2. Optimize your LinkedIn profile

3. Build the correct connections

4. Content is King, Engagement is Queen

5. How to reach out

 

STEP 1: UNDERSTAND YOUR TARGET AUDIENCE

 

Define your Objectives clearly

 

What do you want to achieve?

1. Generate leads from LinkedIn for your business

2. Build a personal brand

3. Get a new job

 

1. Generate leads from LinkedIn

• Who do you help?

• What do you help them achieve?

• How do you do that?

 

Example

• Who – Real Estate Brands

• What – Get more bookings

• How – Facebook Ads

 

2. Build a Personal Brand

1. Who are you?

2. Who could benefit from you?

 

Example

• Who are you – Digital Marketer

• Who could you benefit – Fellow digital marketers & new founders / business owners

 

3. Get a New Job from LinkedIn

• What do you do?

• What are your dream companies?

• Who could get you a job or an interview?

 

Example

• What do you do – Digital Marketing

• What are your dream companies – Lazada, Grab, Line

• Who could get you a job or an interview – HR, People at the company

 

TASK:

1. WHAT IS YOUR OBJECTIVE

2. DEFINE YOUR TARGET AUDIENCE

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STEP 2: OPTIMIZE YOUR LINKEDIN PROFILE

 

3 factors to optimize your profile for

1. Searchable

• Name

• Title

• Location

• Past Experience

• Description

• Endorsements

• Shared Connections

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2. Clickable

• Professional Headshot

• Clear Title: Re-enforces what the user is looking for

• Location

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​3. Approachable

• Skills

• Endorsements

• Recommendations

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TASK:

1. COVER PICTURE

2. PROFILE PHOTO

3. WHO ARE YOU & WHAT YOU DO

4. LIST THE SERVICES THAT YOU PROVIDE

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STEP 3: BUILD THE CORRECT CONNECTIONS

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Clean Up your LinkedIn Profile

1. Analyze, who is in your connections?

2. Compare it to your Target Audience

3. Remove everyone else who is irrelevant and not your Target Audience defined

 

Example:

Your Target Audience is Start Up Founders but your connections are Software Developers.

>> Remove all Software Developers

 

CONNECT with your Target Audience

 

How to find correct Target Audience?

1. Use the “Search” feature

2. Groups

3. Other People’s Network

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TASK:

1. REMOVE ALL IRRELEVANT CONNECTIONS

2. USE SIMPLE LINKEDIN SEARCH TO FIND YOUR TARGET AUDIENCE

3. SEND INVITES TO RELEVANT PEOPLE WITH PERSONALIZED MESSAGE

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STEP 4: CONTENT IS KING, ENGAGEMENT IS QUEEN

 

Why you should create CONTENT ON LINKEDIN

>> You get engagement from Followers and their followers

 

2 types of creating content

1. For your own profile

2. For others profile (engage with your target audience content)

   • Like

   • Comment

 

Type of content that does well on LinkedIn

1. Stories

2. Case Studies

3. Trend Jacking

4. Voice your opinion

 

The perfect LinkedIn Post

1. The Hook

2. The Story

3. End with a Call To Action

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Quick Tips

• Avoid bulky long paragraphs

• Break the post into small lines

• Make it mobile phone friendly

• Keep it simple so everyone can understand

• Be yourself

 

TASK:

1. PICK A TOPIC AND APPLY THE PERFECT POST FORMULA

   • STORIES

   • CASE STUDIES

   • TREND JACKING

   • VOICE YOUR OPINION

 

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STEP 5: HOW TO REACH OUT

 

Three factors to work on

1. Personalization

   • Something in common

   • Where you found them or met them

   • Talk about content

 

2. Follow ups

• A simple “Thank You for connecting”

 

3. Multi Touchpoint

• Connect

• Follow

• Endorse

• Like

• Comment

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TASK: EXECUTE!! 

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